Weyay
The first digital bank for the
next generation of Kuwaitis.
Brand Strategy
Brand Design
Naming & Verbal Design
Product Design
Brand Design System
Packaging
Brand Playbook
Kuwait has been developing at extraordinary pace. The National Bank of Kuwait (NBK), the oldest bank in the region, wanted to be at the forefront of this change. Our mission was to engage young Kuwaitis, students, and first jobbers with a new digital banking proposition. We designed the brand and product. Both reflect Kuwaits’ evolution and elevate banking to an entirely new level. We call it Weyay.
No.1
Finance app on iOS and Android at launch.
No.1
Bank in the country for brand recall, ages 15-24.
20%
Share of 18-24yr Kuwaiti customers in year 1.
Weyay stands for progress. The powerful belief in a positive future state. Our brand identity is a visual expression of possibilities and progression. Our logo embodies your life journey: three elements representing your now, next and future, depicting the moments where we connect with you—the ever-changing intersection where we guide, inspire and help you take control of tomorrow. The name Weyay speaks from your perspective and means ‘with me’ in Arabic—because, like the future, it’s yours to own and to carry with you as you move forward.
Client Services
Bertrand Morin
Strategy
Sophia Foroudastan
VP, Executive
Robert Northam
VD, Group Creative Director
Kyle Wheeler
VD, Creative Director
Keith Bone
VD Design Director
Carlos Canovas