Founderland
Accelerating growth for women of colour founders.

Experience Strategy
Experience Design
Visual Design
Product
AI Integration
Development

Only 0.5% of venture capital in Europe currently goes to women of color founders. Together with Berlin-based initiative Tech in Color, we wanted to correct this status quo: By creating Founderland, a brand for female founders of color to stand out in the market – and increase their access to crucial funding. Today, Founderland is Europe’s largest hub for women of color founders and is one of the fastest growing nonprofits of its kind.

268%

Increase in applications

103%

Increased followers 
on Linkedin

$1M

Received in funding

Founderland is bold, expressive and optimistic, as we believe these are attributes needed to be seen to take on the challenge of entrepreneurship and succeed. Founderland celebrates individuality and identity with bold future-facing design. A core feature is the customisable design system, inspired by flag iconography, that allows the founders to express what they stand for, and celebrate their businesses.

Client Services
James Cablis
Strategy
Anna Bulman
XD, Creative Director
Zoha Zoya, Andre Figueiredo
VD, Creative Director
Keith Bone, Angie Yuanmalai
Technology Director
Ted Wallace-Williams