Founderland
Accelerating growth for women of colour founders.
A six-month journey exploring how early AI could strengthen founder pitches before GPTs changed the landscape. From shaping narratives to building clarity and confidence for the VC room, the work blends craft, strategy, and experimentation.
Founderland is bold, expressive and optimistic, as we believe these are attributes needed to be seen to take on the challenge of entrepreneurship and succeed. Founderland celebrates individuality and identity with bold future-facing design. A core feature is the customisable design system, inspired by flag iconography, that allows the founders to express what they stand for, and celebrate their businesses.
