Keith Nigel Bone

Women's Price for Fiction

While Baileys has always sought to inspire and enable women to be their brilliant selves, the brand needed to refresh its identity and attract a new generation of customers. Sunshine identified the prestigious Women’s Prize for Fiction as the perfect vehicle to ignite change, creating an aspirational and evocative world around Baileys that celebrates originality and excellence in women's writing from around the world.

Role: Art Director + Photography