Keith Nigel Bone

HTC
Recommended by

People recommend mobile phones they’ve had great experiences with. So companies should make products worth recommending.

By 2011, the largest portion of HTC’s growth was due to word of mouth, or recommendations. We thought they should capitalize on this and base their entire advertising and messaging on recommendations. So we created the As Recommended By campaign. 



Role: Digital Art Director + Visual Designer + UX | UI