Keith Nigel Bone

Agency Work

Visual storytelling, creating, designing and communicating across multiple channels.

Chime For Change

Luxury fashion brand Gucci founded Chime For Change, a new initiative to champion education, health and justice for every girl and every woman everywhere to unite and strengthen their voices. Working closely with the three founders, Beyoncé Carter-Knowles, Salma Hayek-Pinault and Frida Giannini.

The Skype Collaboration Project

Skype wanted to connect with a younger, tech-savvy audience. Since launching ten years ago, it has evolved into a sophisticated collaboration tool, but is still best known for video calling friends and family.

 

The Great Boden Diaries

We were challenged to refocus the company for the digital age and to re-energise the brand values to appeal to both its evolving customer and a new audience. The Great Boden Diaries, an editorial proposition which returns to Boden’s roots in friendship and lifestyle was created.

Warehouse | Tales of the City

In early 2014, high street fashion brand Warehouse appointed Sunshine as its creative agency. They set us a challenge: they needed a clear, aspirational creative direction for all communications: from brand campaigns to customer emails.

 

Mother Design 

Driven by the desire to create amazing things.

Sleep Number

Sleep Number is the leader in sleep innovation in the US. They transformed the mattress industry with the idea that 'one size does not fit all' when it comes to sleep. All Sleep Number mattresses let you adjust the firmness, comfort and support on each side.  I undertook a collaborative redesign of the Sleep Number website, concentrating on providing a seamless and intelligent journey for the user. 

 

Shinola

Take a journey across the United States of America following a musician on a road trip from Flagstaff to Shinola HQ in Detroit.

HTC | Recommended by

People recommend mobile phones they’ve had great experiences with. So companies should make products worth recommending.

By 2011, the largest portion of HTC’s growth was due to word of mouth, or recommendations. We thought they should capitalize on this and base their entire advertising and messaging on recommendations. So we created the As Recommended By campaign. 

 

Girl Effect Live | Power of Girl

The challenge was to transform a little-economic idea into a global movement. The Nike Foundation asked Sunshine to take their message public and we designed a multi-venue street festival in east London designed to highlight the challenges faced by girls living in poverty. Girl Effect Live was a success with the help of some great people.

My Beautiful Broken Brain

My Beautiful Broken Brain charts filmmaker Lotje Sodderland’s experience after suffering a hemorrhagic stroke and her journey of rehabilitation and recovery. 

 

Peyote 

Brand refresh, UI & UX and website design for a modern Mexican restaurant in Mayfair London. 

Women's Price for Fiction

While Baileys has always sought to inspire and enable women to be their brilliant selves, the brand needed to refresh its identity and attract a new generation of customers. Sunshine identified the prestigious Women’s Prize for Fiction as the perfect vehicle to ignite change, creating an aspirational and evocative world around Baileys that celebrates originality and excellence in women's writing from around the world.

 

The Scotch Project

Everything you need to know about Scotch, their stories and how to become a scotch connoisseur within your neighbourhood by attending to events, taking part in workshops, hanging out with scotch lovers and checking out the latest fashion. 

Anima

A fashion film commissioned by Double Decker for the London Design Museum. The film was screened together with work from Nick Knight/Show Studio, Jason Last, Suzie Q + Leo Siboni and Christian Louboutin.

 
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A Lap Around the World

September 21st is Peace Day: an annual day of global truce. To raise awareness about it a tweet was sent, promoting the event, to travel in a circuit around the globe. Then each tweet was pinned on a map, eventually completing a line around the world on Peace Day itself.

Acer Aspire S7 Ultrabook

Designed software UI and Art Directed after effects animation produced by Bosh for this online commercial for Acer Aspire S7 Ultrabook. 

 

Levis | This is us

From building tribes to finding about what interests you the most within your hood, live gigs, fixie hangouts and more thanks to Levis 'This is us'. 

Ikea | Quality

To showcase the durability of IKEA’s kitchen range Mother created a microsite called ‘Party Proof Kitchens.’

 
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Cannes | Sir John Hegarty

In June 2011 BBH's Sir John Hegarty received the inaugural lifetime achievement award by the Cannes Lions Festival and gave a speech on creativity titled: “Growth needs space”.  For this special occasion I designed a clean, real-time presentation tool.  Built in HTML5, the site picked up keywords from the speech as it progressed and pulled out relevant images, wikipedia definitions and tweets.

Bitmap Typeface

A beautiful bitmap typeface I created in my spare time.

 

Bus Terminus

A short documentary about the end of the traditional Maltese Buses, the system and the people behind it.

Google

Rich media ads for Google Speed Bots, Pixel Smash and more.

 

Email me if you'd like to view a selection of my older projects for
Asos, Wolsey, Burberry, Myspace, Nike, EA Sports and many more.